American rapper Lil Nas X and actress and model Hari Nef have collaborated with Ugg for the American footwear brand's Pride campaign.

The ad features the stars wearing colourful versions of Ugg's popular Fluff Yeah slides, and the pair will also be participating in the Proud Pom virtual event, celebrating self-identity and love within the LGBTQ+ community and supporting non-profits Pacific Pride and GLAAD. The new collection is billed 'a proud spin on the brand's signature design', and Ugg took to Instagram to announce the news, posting 'With the launch of #UggPride, we celebrate identity and love with all-gender footwear, accessories and apparel in Pride-inspired colorways. In support of @pacificpridefdn and @glaad, we’re excited to bring PROUD Prom - an inclusive event with local LGBTQIA+ and allied youth from Santa Barbara and the coastal communities of California'.